Brand / Behind the Scenes
Modest Fashion Industry: Why Brands Get It Wrong
The modest fashion industry is worth £400 billion — and most brands still get it wrong The modest fashion industry is worth…
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Stories of faith & style
Thoughtful writing on modest fashion, faith, fabric and the everyday rituals that shape how we dress.
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2 ArticlesBrand / Behind the Scenes
Champagne Mist, Sage Garden, Midnight Ink: why we name our colours instead of numbering them
How it started Why do hijabs have colour names not numbers? Most brands give colours a code. We give them a name.…